
Client:
- Excel Telecommunications
- Irving, TX
Challenge:
VarTec, a company worth 2 billion dollars, had no singular identity.
Solution:
Create a new identity around an existing brand. The new OneChoice wireless interface design focuses on the emerging dominance of wireless as the main means of communication. The look is to show VarTec is in the same league of Cingular, Sprint and T-Mobile.
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